20 Different perceptions: How do you see an invitation to tender?

1. A bunch of unnecessary bureaucratic hoops to jump through
2. An administrative function
3. A scientific research paper
4. An exercise in corporate culture matching
5. An exercise in talking about what you can do
6. A demonstration of the way your company communicates
7. A marketing function
8. A pointless paperwork exercise
9. An office junior’s job
10. A list of your companies credentials
11. A standard from-filling activity
12. Compiling a load of company polices, references and CV’s
13. A competitive sporting activity
14. A formal box-ticking exercise
15. A sales proposal
16. A route to market
17. A specifically targeted business opportunity
18. The MD’s top priority
19. Opportunity to win a top new client
20. 2 weeks of late nights and endless redrafting

Tip: The way you see an ITT will determine how successful you are at winning the contracts.